Make Your Own Bike Lane?

I often find myself lamenting the fact that there are not more dedicated bike lanes in U.S. However, instead of waiting around for our lobbying efforts to succeed in getting cities to create more bike lanes, we may soon be able to take our own bike lanes with us wherever we go - at least at night. A couple innovators at Altitute, Inc. have come up with a laser projection system that projects a virtual bike lane onto the pavement behind you. I don't think it's on the market yet, but I'd love to see these in action.
Check it out here.